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Contact:Janet Sun

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Re-fashioning The Business Of Womenswear

As the last of the models walk the Amazon Fashion Week Tokyo runway, there are many in the metropolis who won’t look at one tweet from the front row or even acknowledge the week’s existence.

It is a situation unthinkable in Paris or New York where even the average bemused taxi driver will have an opinion on the curiously overdressed clientele who, for a brief window twice a year, they find themselves ferrying across town.

But where the runways of Paris collectively represent Parisian style, the 46 brands on the official Tokyo schedule appear little more than a snapshot of the eclecticism of the city. That is not to say that the catwalks were lacking — far from it, but there is an unrepresented fashion capital that, for many, is capable of overshadowing the runway shows.