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It Has Staged Its Annual Launch Of A Limited-edition Pink Vest, With Profits From Sales Going To The Breast Cancer Now Charity.

CLOTHING giant Damart – whose warehousing operation is based at Steeton – is again supporting the battle against breast cancer.

It has staged its annual launch of a limited-edition pink vest, with profits from sales going to the Breast Cancer Now charity.

Over the past decade, more than £170,000 has been raised through the initiative.

And this year the campaign is being backed by breast cancer support group Bosom Friends, whose members modelled the vests for the firm's catalogue.

Bosom Friends was founded nearly 30 years ago to provide support and friendship to women across the Bradford district diagnosed with the disease.

The group has raised thousands of pounds, with its major event being an annual fashion show, for which Damart donates clothing.

Ben Phillips, Damart senior customer experience manager, said: "Bosom Friends were the perfect choice to assist us with our pink vest campaign.

"We felt it was really important to collaborate with a group of women from the local area who have lived with this disease and continue to support the cause.

"They were great models and we're delighted with the final photographs which appear in our catalogue."

Group members have also spoken about their experience of breast cancer for a video to be shown on the company's website and social media channels.

Bosom Friends committee member Liz Carrington, who took part in both the photo and video shoots, said: "We were thrilled to be asked by Damart to participate for its Breast Cancer Now campaign.

"It has been a fantastic experience for all of us.

"We were so pleased to be able to spread our message beyond the local district and demonstrate the importance of this campaign."

Damart's pink vest is priced from £17 and comes in sizes S-XL.

A £4 donation from the sale of each vest will go to Breast Cancer Now.

Go to damart.co.uk for more details.

Breast Cancer Now is the largest charity of its kind in the UK.

It supports research, into the prevention and better detection and treatment of the disease, at more than 20 locations across the UK and Ireland.